End-to-End Content Production for a Public-Private Education Partnership

Context

UNICEF's Learning Passport, co-developed with Microsoft and supported by BCG, was undergoing a significant scale-up: from a responsive crisis tool to a sustainable platform targeting 55 million learners over a decade. BCG needed content that could communicate the partnership's ambition and early results to external audiences, across written and video formats. The stakeholder map was complex: BCG's internal Social Impact team, UNICEF's communications function, and Microsoft as a named partner all had perspectives on how the work should be represented.

Approach

The engagement required managing upward and outward simultaneously. With BCG, the priority was ensuring the content met the firm's standards for rigour and positioning. With UNICEF, it was understanding what could be said publicly about a programme still in active development, and where the evidence was strong enough to stand behind.

Those conversations shaped the case study before a word of the script was written. The script itself was built around a clear audience brief: institutional partners and philanthropic funders who needed to understand both the scale of the problem and the credibility of the solution, without being lost in technical detail.

Interview guidelines were developed for UNICEF contributors, calibrated to draw out the human and strategic dimensions of the work rather than operational detail. I worked with the video production team through briefing, shoot logistics, and post-production review, maintaining the narrative integrity of the script through the editing process.

The final assets, video and written case study, were coordinated with the web team for publication on the BCG platform.

Results

The content was published on BCG's website and contributed to the firm's public positioning in global education equity. The Learning Passport has since reached approximately seven million learners across 40 countries. The production process established a working model for BCG Social Impact content involving multiple institutional partners, each with their own communications constraints and priorities.