Creating value for both sides of the partnership

Zürich, Switzerland · Working globally across Europe and internationally.

  • Boston Consulting Group — Global Marketing

    Shaped communication for sustainability and social impact initiatives across BCG's global practice. Translated technically rigorous ESG and sustainability work into executive-ready narratives, stakeholder reports, and external communications.

    Contributed to BCG's Annual Sustainability Report. Partnered with leadership on internal townhalls, key stakeholder briefings, and global messaging priorities. Supported partnerships with the World Economic Forum, Bill & Melinda Gates Foundation, UNICEF, Save the Children, and WWF.

    WPP — Senior Programme Manager, Global Client Growth

    Led global account-based marketing programmes for Nestlé across 47 markets. Shaped executive content and thought leadership for senior client engagements. Built CRM and performance infrastructure and KPI dashboards for senior leadership.

    EY — Communications and Marketing

    My role covered working with seven pillars of the sector: Central Gov, Local Public Services, Healthcare, Infrastructure, Education, Defense, International Trade and Scottish Government, across UK & I, focusing on three main areas: campaign planning, content creation and events.

    VistaJet — Brand and Communications

    This role was an introduction to shaping high-tailored events & campaigns for UHNWI, using rich CRM data gathered by account and travel teams (cabin hostesses, hospitality team). My role weighted especially in market and client research, organising and planning press trips (EMERA), product launches and events, and compiling investor communications reports.

    David-Narby Advisory — Founder & Principal (2024 — present)

    Boutique communication strategy practice working with corporates, foundations, family offices, and wealth institutions. Current clients include a global professional services firm CEO office and global corporate foundations.

  • Foundation Conservation Carpathia — Board Trustee

    One of Europe's most ambitious rewilding projects, working to restore the largest wild forest in continental Europe in the Southern Carpathians. Advises on UHNW donor engagement strategy, corporate partnership communication, and the narrative architecture that connects both audiences to the foundation's mission.

    Junior Enterprises Europe — Former President

    Led pan-European network of student enterprises. Responsible for securing funding, establishing institutional partnerships, and ensuring financial sustainability across a multi-country organisation.

  • MBA — Imperial College Business School, London (2021)

    Focus on sustainable strategy and change management.

    MA, Brands, Communication and Culture — Goldsmiths, University of London (2017)

    Research focus: how messaging resonates across culture and institution.

    BA, Public Relations and Communication — National School of Political and Administrative Studies, Bucharest (2014)

About me

I am Ioana David-Narby, a global marketing and client engagement specialist with nearly a decade of experience delivering strategic initiatives for some of the world’s most influential organizations, including Boston Consulting Group, WPP, and EY. My career has been defined by a passion for combining analytical precision with creative storytelling to craft strategies that drive impact, inspire trust, and foster sustainable growth.

A background in luxury brand management in London has taught me the secrets of high-end client service. I understand the art of creating bespoke experiences and building deep relationships that resonate with discerning audiences. This expertise continues to shape my approach to client engagement and brand strategy.

I take pride in making decisions rooted in data. Passionate about data analytics and visualization, I excel at translating complex information into meaningful insights that empower informed decision-making. My ability to create visually compelling narratives ensures that clients and stakeholders can see the full picture and take action with confidence.

With an MBA from Imperial College Business School and a focus on sustainable strategy and change management, I bring both a strategic and pragmatic approach to every project. As a new parent and sustainability advocate, I am driven by a purpose to create meaningful impact, whether through crafting narratives that inspire action or building frameworks that deliver lasting results.

Let’s connect to transform challenges into opportunities and ideas into action.