Experience that lives at the intersection.

Corporate strategy. Philanthropic institutions. UHNW audiences. The communication challenges between them.

Zürich, Switzerland · Working globally across Europe and internationally.

  • Boston Consulting Group — Global Marketing Manager, Social Impact

    Shaped communication for sustainability and social impact initiatives across BCG's global practice. Translated technically rigorous ESG and sustainability work into executive-ready narratives, stakeholder reports, and external communications. Contributed to BCG's Annual Sustainability Report. Partnered with the CEO office on internal townhalls, investor briefings, and global messaging priorities. Supported partnerships with the World Economic Forum, Bill & Melinda Gates Foundation, Save the Children, and WWF.

    WPP — Senior Programme Manager, Global Client Growth

    Led global account-based marketing programmes for Nestlé across 47 markets. Shaped executive content and thought leadership for senior client engagements. Built CRM and performance infrastructure and KPI dashboards for senior leadership.

    EY — Communications and Marketing

    Built internal communications infrastructure and led stakeholder engagement across one of the world's most complex professional services environments.

    VistaJet — Brand and Communications

    Managed global brand exposure across premium lifestyle and business publications. Designed UHNW client experience programmes and coordinated high-touch brand activations at the very top of the market.

    David-Narby Advisory — Founder & Principal (2024 — present)

    Boutique communication strategy practice working with corporates, foundations, family offices, and wealth institutions. Current clients include a global professional services firm CEO office and global corporate foundations.

  • Foundation Conservation Carpathia — Board Trustee

    One of Europe's most ambitious rewilding projects, working to restore the largest wild forest in continental Europe in the Southern Carpathians. Advises on UHNW donor engagement strategy, corporate partnership communication, and the narrative architecture that connects both audiences to the foundation's mission.

    Junior Enterprises Europe — Former President

    Led pan-European network of student enterprises. Responsible for securing funding, establishing institutional partnerships, and ensuring financial sustainability across a multi-country organisation.

  • MBA — Imperial College Business School, London

    Focus on sustainable strategy and change management.

    MA, Brands, Communication and Culture — Goldsmiths, University of London

    Research focus: how messaging resonates across culture and institution.

    BA, Public Relations and Communication — National School of Political and Administrative Studies, Bucharest

About me

I am Ioana David-Narby, a global marketing and client engagement specialist with nearly a decade of experience delivering strategic initiatives for some of the world’s most influential organizations, including Boston Consulting Group, WPP, and EY. My career has been defined by a passion for combining analytical precision with creative storytelling to craft strategies that drive impact, inspire trust, and foster sustainable growth.

A background in luxury brand management in London has taught me the secrets of high-end client service. I understand the art of creating bespoke experiences and building deep relationships that resonate with discerning audiences. This expertise continues to shape my approach to client engagement and brand strategy.

I take pride in making decisions rooted in data. Passionate about data analytics and visualization, I excel at translating complex information into meaningful insights that empower informed decision-making. My ability to create visually compelling narratives ensures that clients and stakeholders can see the full picture and take action with confidence.

With an MBA from Imperial College Business School and a focus on sustainable strategy and change management, I bring both a strategic and pragmatic approach to every project. As a new parent and sustainability advocate, I am driven by a purpose to create meaningful impact, whether through crafting narratives that inspire action or building frameworks that deliver lasting results.

Let’s connect to transform challenges into opportunities and ideas into action.